Job Description
Developing and executing marketing strategies to promote a company's line of cutting tools and machinery to industrial clients, focusing on highlighting the performance benefits, technical specifications, and application suitability within various manufacturing sectors, often requiring a strong understanding of machining processes and customer needs within the industry.
Key responsibilities may include:
Market Research and Analysis:
Conduct in-depth market research to identify industry trends, competitor analysis, and potential customer segments within the manufacturing landscape, including their specific cutting tool requirements.
Product Positioning and Messaging:
Develop compelling product positioning and messaging that effectively communicates the unique value proposition of cutting tools and equipment, emphasizing features like improved tool life, high precision, efficiency, and cost-saving benefits.
Content Creation and Marketing Collateral:
Create informative content like product brochures, technical data sheets, case studies, website copy, blog posts, and presentations to educate potential customers about the applications and advantages of the cutting tools.
Digital Marketing Strategy:
Manage online marketing initiatives including website optimization, social media campaigns, search engine marketing (SEM), email marketing, and online advertising to reach target audiences.
Trade Show and Event Management:
Plan and execute participation in industry trade shows, conferences, and events to generate leads and showcase products through demonstrations and presentations.
Sales Enablement:
Collaborate with the sales team to provide product training, technical support, and marketing materials to effectively present cutting tool solutions to customers.
Customer Relationship Management (CRM):
Utilize CRM systems to track customer interactions, manage leads, and nurture relationships with potential and existing clients.
Campaign Development and Execution:
Design and implement targeted marketing campaigns across various channels including direct mail, email, and social media to reach specific customer segments with relevant messaging.
Required Skills and Experience:
Technical Knowledge:
Strong understanding of machining processes, cutting tool materials, geometries, and applications in various manufacturing industries.
Marketing Expertise:
Proven experience in developing and executing successful marketing strategies across multiple channels, including digital marketing.
Communication Skills:
Excellent written and verbal communication skills to effectively present technical information to both technical and non-technical audiences.
Sales Support:
Ability to collaborate effectively with sales teams to identify customer needs and provide technical expertise.
Analytical Skills:
Data-driven approach to measure campaign performance and analyze market trends to make informed marketing decisions.
***THIS IS NOT A REMOTE JOB BUT ON SITE POSTION***
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