Job Description

Overview The Marketing Associate is a creative and strategic storyteller responsible for producing engaging, high-quality content across NHSA’s digital channels. This role requires both creative and technical expertise, blending excellent writing, design, and video editing skills with a data-driven mindset. The ideal candidate thrives in a fast-paced environment, can pivot quickly, and works both independently and collaboratively to deliver content that advances NHSA’s mission. Key Responsibilities Content Creation & Storytelling Write compelling copy for email campaigns, blogs, websites, social media, and other digital platforms in diverse voices and tones. Works with the marketing team to develop creative visual content, including graphics, short videos, and multimedia assets that align with NHSA’s brand and resonate with diverse audiences. Capture and edit video content to support campaigns, events, and advocacy initiatives for different channels and audiences. Apply strong storytelling skills to highlight the impact of Head Start children, families, and educators. Content Planning & Strategy Collaborate across departments to understand program priorities and translate them into cohesive content plans. Connect the dots across multiple projects and campaigns to create content that is timely, relevant, and aligned with organizational goals. Support the development of content calendars and manage deadlines to ensure consistent and strategic content delivery. Play a key role in building NHSA’s communications toolkit, including templates, style guides, and reusable assets that expand organizational capacity. Data-Driven Marketing Work with the Director of Solutions Marketing to leverage data, insights, and trends to inform the creation of content that resonates with targeted audiences. Identify opportunities to tailor messaging and storytelling based on audience behavior and needs. Translate complex information into accessible, engaging content for a variety of stakeholders. Create content optimized for search engines and answer engines, ensuring NHSA is discoverable by diverse audiences seeking trusted information. Collaboration & Teamwork Work collaboratively during moments of urgency to create rapid-response content and messaging. Adapt quickly to last-minute pivots, often under tight deadlines, while maintaining quality and accuracy. Navigate ambiguity with confidence and collaboration, contributing creative solutions in fluid and high-pressure situations. Qualifications Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent work experience. 2–4 years of experience in content marketing, digital communications, or a related role. Exceptional copywriting and editing skills with demonstrated ability to adapt style and voice for different platforms and audiences. Proficiency in graphic design tools (e.g., Canva, Adobe Creative Cloud) and video editing software, such as OpusClip, Descript. Proven ability to manage multiple projects, meet tight deadlines, and pivot quickly in response to new opportunities or challenges. Highly collaborative, flexible, and self-motivated with strong organizational skills. Preferred Skills Experience in the nonprofit, education, association, or advocacy sectors. Familiarity with HubSpot, Google Workspace, ClickUp, and WordPress Understanding of SEO, digital advertising, and best practices for online audience engagement. Experience using AI tools to streamline and enhance content creation (e.g., drafting, editing, design support) Why Join NHSA? Play a key role in telling the stories that shape national advocacy and policy for early childhood education. Collaborate with a passionate team committed to making a difference for children and families nationwide. Opportunities for professional growth and creativity in a mission-driven environment. #J-18808-Ljbffr Public Relations Society of America’s National Capital Chapter

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