Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Marketing Communications Specialist
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies to support diagnostic testing which provides important information for the treatment and management of diseases and other conditions. This position is in the Toxicology Business Unit, servicing agencies in the government criminal justice and treatment market.
The Marketing Communications Specialist will play a crucial role in developing and executing marketing strategies that effectively communicate our brand message. This individual will be responsible for creating compelling content and designing visually appealing materials for various marketing channels, including advertisements, publications, pamphlets, posters, packages, labels, and other promotional materials.
What You’ll Work On
Develop and implement marketing communication strategies to enhance brand awareness and engagement. Ability to respond quickly to changing market environments and customer needs.
Create and write high-quality content for various marketing materials, including brochures, newsletters, social media posts, and website content.
Design and produce visual materials such as advertisements, posters, pamphlets, packages, and labels.
Collaborate with cross-functional team s to ensure consistent messaging and branding across all marketing channels.
Manage and maintain the company's visual identity and ensure all materials align with brand guidelines.
Conduct market research to understand target audiences and develop effective positioning strategies.
Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
Stay up to date with industry trends and best practices in marketing communications and graphic design.
Support the planning and implementation of branding and communications projects in the areas of advertising, promotional programs, trade shows, digital, and mobile communications.
Plan, create, and produce marketing, advertising, sales promotional materials, and digital tools to support brand strategies and marketing objectives.
Required Qualifications
Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or a related field.
Eight years related experience or equivalent combination of education and experience.
Proven experience in marketing communications, content creation, and graphic design.
Preferred Qualifications
Drug testing industry knowledge preferred
Criminal justice or treatment market knowledge preferred
Advanced-level proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Excellent understanding of marketing principles and product positioning.
Ability to conduct market research and analyze data to inform marketing strategies
Experience with digital marketing strategies and tools
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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The base pay for this position is $86,700.00 – $173,300.00. In specific locations, the pay range may vary from the range posted.
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