Job Description
Research & Insights Director, Global Marketing New York City, NY
Role: Research & Insights Director, Global Marketing
Location: New York City, NY
THE OPPORTUNITY
We’re looking for a Research and Insights Director, Global Marketing to join our Global Marketing team, to lead, develop and execute our global research strategy.
WHAT YOU’LL BE DOING
In your day-to-day role, you’ll be part of the Central Marketing leadership team, but the exciting thing about the role is that you will be speaking to everyone . From our immediate global and local marketing and product marketing teams, to our commercial teams, product people, data and analytics teams, and more. You will lead the development and execution of research strategies, providing actionable insights that guide business decisions, marketing strategies, and compelling narratives that can be used across multiple channels. You will oversee market research, consumer behavior analysis, competitive intelligence, and campaign performance metrics.
In your role, you’ll be doing things like:
Create research strategies to support business goals and audience interests aligned with our broader marketing strategy.
Work closely with our in-house data and analytics team to create insights on consumer behavior and media consumption patterns as well as consumer and advertising research partners to compile insights on industry trends, and competitor activities.
Monitor and assess the performance of our marketing campaigns working with our marketing operations team to recommend optimizations.
Work closely with teams across the business, and present to senior leaders to ensure insights inform and drive business objectives and strategies.
Work closely with our content team to connect research and insights to our brand and consideration campaigns.
Mentor a team of research and data analysts, fostering a culture of learning, innovation, and collaboration.
Create compelling presentations that clearly communicate research findings and insights to senior leadership, clients, and other stakeholders.
Stay abreast of the latest trends, tools, and methodologies in market research, media, and advertising to ensure cutting-edge insights are consistently delivered.
Qualifications :
Bachelor's or Master’s degree in Marketing, Communications, Business, Statistics, or a related field.
Minimum of 7-10 years of experience in market research, data analytics, or a similar role, with a focus on media and advertising.
Experience in the adtech or media industry is desired.
Exceptional communication skills, both in written and verbal form. A strong ability to engage and persuade varying audiences, even on technical subjects. They will need to demonstrate an ability to clearly present business strategies concisely and persuasively to executives and key stakeholders.
Proven expertise in both quantitative and qualitative research methods, data analysis, and reporting tools (e.g., SPSS, Excel, Tableau).
Experience working with media planning, buying, and performance metrics across digital, TV, print, and social media channels.
Strong leadership skills, with the ability to manage, mentor, and develop a team.
Excellent communication and presentation skills, with the ability to convey complex insights to non-technical stakeholders.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong understanding of consumer behavior, advertising trends, and media consumption.
Commercially driven.
WHO WE ARE
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients.
We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
YOUR PERSONALITY
We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.
Passion – We love and live what we do.
Determination – We always find a way to ‘figure it out’.
Unity – We hold each other accountable. We win and lose as a team.
Agility – We anticipate the unexpected, embrace and adapt to change.
OUR COMMITMENT TO INCLUSION AND DIVERSITY
Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.
If you are open to sharing a bit more about yourself we greatly appreciate people taking the time to self-identify through the EEOC section of the application. This information ensures that we are able to capture an accurate picture of our candidate pool, helping us to design and drive recruitment strategies to help us build a diverse workforce.
Completion of the form is voluntary. Whether you choose to complete it or not, your decision will not be considered in the hiring process or thereafter. Any information that you do provide will remain confidential.
Pay Transparency
For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $125,000 - $155,000 . This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.
Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages.
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Job Tags
Local area, Immediate start,