SEO Content/Marketing Specialist Job at Robert Half, Cleveland, OH

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  • Robert Half
  • Cleveland, OH

Job Description

Job Description

Job Description

We are looking for a dedicated SEO Content Writer/Marketing Specialist to join our team on a long-term contract basis. Located in Cleveland, Ohio, this role offers an exciting opportunity to manage digital marketing initiatives, maintain brand presence, and oversee a variety of creative projects. This position is remote and requires 20-25 hours per week, with flexible scheduling.

Responsibilities:

• Manage incoming leads from various sources such as websites and pay-per-lead platforms, ensuring accurate entry and assignment within the CRM.

• Oversee social media activities, including content creation and platform management, with a focus on driving engagement.

-Short form content writing and content creation.

• Update and maintain the company website using WordPress, including partner page creation and blog posting.

• Monitor and respond to feedback on review platforms like G2, while identifying potential leads.

Overview:

We’re seeking a highly skilled SEO Content Writer who blends a passion for storytelling with technical SEO expertise — particularly in the SaaS or CRM space. This hybrid role will initially focus on strategic content projects and evolve into a full-time remote position driving long-form blog content, keyword optimization, AI-driven content strategy, and site updates.

Top 3 Must-Have Skills:

  1. SEO-Driven Content Writing – Blog posts, website pages, metadata, landing pages
  2. AI Content Strategy – Understanding of how to optimize and enhance AI-generated content (e.g., using Google’s AI engine) for SEO
  3. Content Gap Analysis + Keyword Research – Self-directed research using SEO tools to discover new content opportunities

Responsibilities

First 90 Days (Part-Time, ~15-20 hours/week):

  • Update and edit existing website content for clarity, accuracy, and SEO best practices
  • Write and optimize blog posts focused on SaaS, CRM, and related B2B tech topics
  • Collaborate with the marketing team to ensure consistent brand voice
  • Audit existing content for SEO opportunities and AI enhancement potential

After 90 Days (Full-Time, 40 hours/week):

  • Own the content calendar and SEO content strategy
  • Run content gap analyses to identify ranking opportunities
  • Conduct keyword research and competitor audits
  • Leverage tools such as Google Search Console, and SEMrush, or Screaming Frog, or Moz, or Ahrefs, AND Google Analytics to report on performance
  • Create AI-augmented content using LLM tools and optimize it for discoverability
  • Partner with product and sales teams to create high-converting content aligned with product messaging

• At least 2 years of experience in a marketing role, demonstrating proficiency in digital marketing strategies.

• Strong knowledge of Canva & Adobe Creative Cloud, including Illustrator and InDesign.

Requirements

  • 3+ years of experience in SEO content writing, ideally within SaaS, CRM, or other B2B software verticals
  • Demonstrated experience using AI tools for writing or optimizing content
  • Proven ability to independently conduct keyword research, competitive analysis, and content audits
  • Expertise in SEO platforms such as SEMrush, Ahrefs, Screaming Frog, Moz, Google Search Console, and Google Analytics
  • Ability to write content that speaks to technical and executive audiences
  • Strong understanding of on-page SEO, metadata optimization, and content structuring for featured snippets
  • Portfolio or writing samples required (SaaS/CRM examples strongly preferred)

Bonus Skills:

  • Familiarity with HTML or CMS platforms (e.g., WordPress, Webflow)
  • Experience working with content teams or product marketing in an agile SaaS environment
  • Basic understanding of LLM optimization and AI-content ranking strategies

Job Tags

Full time, Contract work, Part time, Remote job, Flexible hours,

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