Job Description Summary
The Marketing Communications – Content and Campaigns Specialist is responsible for creating, optimizing, and analyzing content that enhances brand engagement and supports data-driven digital marketing initiatives across the Pharmaceutical Diagnostics (PDx) portfolio (Molecular Imaging and Contrast Media). The Specialist will cultivate a strong understanding of all PDx product strategies established by the marketing managers and associate marketing managers to effectively help support the execution of campaign tactical plans.
This role blends content development with digital marketing and data analytics, leveraging insights to optimize content strategies and digital marketing efforts. The Specialist will work closely with the brand, content, and digital marketing teams to ensure cohesive, effective messaging and data-informed decision-making across all digital platforms, in addition to seamless execution of campaigns that align with the company’s marketing objectives.
Key Responsibilities:
Key Capabilities:
Qualifications:
For U.S. based positions only, the pay range for this position is $80,080.00-$120,120.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Application Deadline: June 26, 2025
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